The partnership goes beyond sales representation. Global AV Sales will also lead expert product and sales training for HDA/uControl’s network of distributors and dealers, ensuring partners receive best-in-class support and consistent product knowledge worldwide.
uControl represents a bold new challenger in the home automation space, combining simplicity, reliability and elegant design to deliver intuitive control of AV, lighting, blinds and more – all from a beautifully crafted universal remote or app.
This collaboration marks a significant step in HDA/uControl’s international expansion. Demand for the company’s smart AV control platform, uControl, continues to rise, driven by a compelling midmarket proposition that offers simplicity, speed of deployment, and powerful functionality. uControl is designed to challenge legacy control systems, which are often complex, expensive, and slow to deliver value.
“Our core mission is to empower ambitious installation businesses,” said Chris Pinder, Founder of HDA. “uControl gives integrators the tools to efficiently take on more midmarket projects during downtime between high-end installations. That boosts cashflow, increases efficiency, and keeps quality uncompromised. It’s a second engine for the modern installer: fast to deploy, easy to use, and built to challenge the status quo. Having met Dave and Mica at various international events, it was clear they shared our energy and belief in the product, and I’m thrilled to have them helping us take this to the world.”
Dave Williams, CEO of Global AV Sales, added: “We’re excited to be working with HDA Systems and believe the HDA and uControl combination brings something genuinely new to the market. The compatibility, usability, and scalability of the platform open up incredible opportunities for our distributor and dealer partners worldwide.”
About Global AV Sales
Founded in 2012 (originally as Asia Pacific Sales Management), Global AV Sales was created to support specialist AV manufacturers in growing their international sales. Drawing on first-hand experience as a distributor, CEO Dave Williams recognised that regular communication and hands-on sales support significantly boosted performance, but many brands lacked the resources to deliver this. Global AV Sales fills that gap.
Today, the company works with over 160 distributors in more than 60 countries, providing expert representation, training, and support - and remains passionate about helping innovative AV brands succeed globally.
About HDA/uControl
Founded in 2006, HDA (previously HDANYWHERE) and uControl are brand names of British technology company HD Connectivity Ltd. The company develops single-brand audiovisual and control solutions for smart homes, commercial spaces, and hospitality. Focusing on innovation and user-centric design, HDA develops products that simplify and enhance people's interactions with technology, bringing unified control of TVs, music, lighting, shading, and other connected smart devices. HDANYWHERE®, HDA®, & uControl® are registered trademarks and trading names of HD Connectivity Ltd.
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