Invaluable dealer feedback.
HDA Brand Director, Justin Fothergill, was on the ground throughout the summits, leading live demonstrations and engaging directly with installers. The overwhelming positive response validates HDA's strategy to deliver robust, cost-effective solutions for the mainstream smart home.
“The Montreal and Toronto CEDIA Tech Summits offered the best market insight I've seen in any country,” stated Fothergill. “Thanks to Sherpa Technology Group, the direct conversations with Canadian integrators were invaluable, validating the powerful positioning of HDA and uControl to meet the unique demands of this market.”
MHUB + uControl.
A core focus of the HDA and Sherpa demonstrations was the seamless synergy between the MHUB video distribution system and the intuitive uControl smart home platform. Visitors were treated to comprehensive live demonstrations of the full uControl experience, highlighting how the unified control system reduces complexity and setup time. Demos included:
- uControl Interfaces: Showcasing system operation via the dedicated app, watch, and the tactile remote control.
- MHUB Video Distribution: Illustrating its reliability and high-quality performance in delivering video to every room.
By combining the video distribution layer (MHUB) with the control layer (uControl) into a single, cohesive system, HDA is helping integrators dramatically reduce project costs and simplify installation logistics.
Justin Fothergill talking to visitors at CEDIA Tech Summits in Canada
Reducing Costs, Reaching New Customers.
The key message resonated strongly with integrators: a unified HDA system is the most direct path to reaching the currently untapped mid-market segment. Where traditional, over-specified systems prove too complex or expensive, the combined strength of uControl and MHUB offers a commercially viable solution that provides homeowners with the essential smart home features—reliable video, lighting, and everyday control—without unnecessary complexity or budget overrun.
